StarTimes, the pay TV broadcaster in sub-Saharan Africa acquired the broadcasting rights for the Premier League and the FA Cup in Ghana. The announcement comes just over a month since StarTimes and the Ghana Football Association agreed to mutually terminate an existing agreement for the same properties. This agreement was signed in 2017 and would have been worth $18 million over its lifetime.
The GFA had stated that there were six other candidates for the rights, but that the pay television broadcaster SuperSport had not bid and added that the highlights of the GPL and the FA Cup men would be available not exclusively to be broadcast on other stations. The successful bidders for the highlight packages have yet to be announced.
Two weeks of GPL matches have already been played without a broadcast rights deal after the 2019-2020 season kicked off on December 29. A portion of the overhead will also go towards producing men’s Division One matches and highlights, and women’s Premier League and FA Cup matches to give them what the GFA describes as “needed visibility”.
It was reported that the original StarTimes agreement was canceled due to an obligation for the broadcaster to build soccer fields across Ghana in partnership with the GFA. SuperSport owned the broadcasting rights between 2013 and 2016 as part of a transaction that was considered to be of significantly lower value than the canceled StarTimes agreement.
The GFA will announce the names of the television stations that have obtained non-exclusive rights for the flagship programs in due course.