StarTimes secure Formula E rights for Sub Saharan Africa

StarTimes has signed a deal to broadcast Formula E motor racing in 37 countries across Africa. The deal covers non-exclusive live and highlights rights across all major markets in sub-Saharan Africa. 

Hugo Lavell, Head of Media & Distribution at Formula E, said: “As we enter a new year of electric racing, it’s fantastic to be able to announce our expanded reach with races being aired live across Africa on StarTimes. It’s been an unpredictable and action-packed start to the season, so we’re extremely pleased to be bringing comprehensive coverage of Formula E to more fans with this new and exciting partnership.”

Shi Maochu, StarTimes Sport Director, said: “We are very happy to give our users the opportunity to watch Formula E races live. Electric cars are the future of motor sport, and I think Formula E has a great potential in Africa as it combines new technologies and intense competition. We constantly seek to bring the best content to our users and with Formula E, they’ll enjoy great motorsport races.”