StarTimes Media, pay TV company has rolled out major expansion plans aimed at driving service delivery closer to subscribers across major counties. The move will see increased investment in the setup and operation of business halls across five more counties across Kenya including Kajiado, Kitui, Taita Taveta, Tana River and Bungoma.
The company has also grown its footprint within the capital Nairobi with the opening of a new business hall located at Solar House along Aga Khan Walk which will ease pressure on the other outlets within the central business district.
This investment will see the company’s digital terrestrial and satellite television service, as well as the online shopping business unit, establish physical locations with at least 22 business halls spread across 15 counties.
Stephen Mutoro, Secretary-General of the Consumers Federation of Kenya (COFEK) Secretary-General commended the company for its efforts to grow its network an effort which he noted would go a long way towards improving service delivery while creating employment opportunities for more Kenyans.
“The role that we play as a consumer body is to champion consumer interests across the diverse economic sectors and we are happy to note StarTimes efforts to grow its service delivery through the investment in business halls where subscribers will interact with the company more conveniently even as it creates employment opportunities for our people,” noted Mutoro.
On the other hand, Terry Liu, StarTimes Assistant Marketing Director, also commented on the expansion saying: “We are keen to drive access to our pay television and online shopping businesses closer to the people. This will not only amplify efforts to grow our market share but also drive service convenience through reliable after-sales service”. It has to be noted that the development is a boost to the company’s expansion plans with the increased coverage of the terrestrial television signal complementing the satellite television service which currently covers 100% of the country thereby enabling more Kenyans to access more affordable digital television service options.