Star Times, the Chinese Media group has announced a massive expansion of its digital television in Africa by the end of the year. This announce has been backed out by the government which are financing the digital migration project in Africa.
Star Times uses this government funds to develop their projects in Democratic republic of Congo (DRC), Nigeria, Zambia and Zimbabwe. The firm is conducting its digital migration with help of the local broadcasters as well such as the Zambia National Broadcasting Corporation (ZNBC). Earlier this year the Chinese government has accepted to lend US$ 273 million their government to fund a production studio.
According to the deal a new company has emerged TopStar which is 60% StarTimes and 40% ZNBC. This entity will absorb all advertising revenue from the public broadcaster.
Zambia’s Minister of Information and Broadcasting Services Kampamba Mulenga said with the financial backing from China, the country is on target to beat the 2020 digital migration deadline set by the International Telecommunications Union (ITU).