Sony Pictures Television’s (SPT) international production division has inked an exclusive two-year first-look agreement with Nigerian media company EbonyLife Media in order to provide African stories to global audiences.
The deal, which started last month, will see the two companies partner to develop scripted series focused on African culture, with SPT getting the first look on all new EbonyLife-controlled scripted TV projects created, originated, or developed by or for EbonyLife and intended for global audiences.
EbonyLife Media includes EbonyLife TV, EbonyLife Films, and EbonyLife Studios and is focused on creating original content that “showcases a pioneering and progressive Africa” with the intention of becoming “the most influential storyteller of a new Africa.”
This is the second deal that SPT has concluded with EbonyLife, after collaborating for a three-project co-development/production pact in 2018. The first project announced as part of that development deal is a series inspired by the story of the Dahomey Warriors.
The CEO of EbonyLife Media, Mo Abudu, stated, “It’s been an absolute pleasure working with Sony Pictures Television over the last few years, and we are so pleased to be deepening our partnership with them. Taking African storytelling to global audiences is something we are very passionate about, and this new opportunity with Sony gives us a chance to reach massive audiences worldwide with our scripted TV series.”
On the other hand, Nina Lederman, SPT’s EVP of global scripted development expressed, ‘’We are delighted to be broadening our relationship with Mo and the team at EbonyLife, who have created some of the most compelling and successful content in all of Africa. We’re excited to have the opportunity to help bring their soulful African storytelling to platforms serving a global audience.’’