Sony Music and StarNews Mobile have partnered together to promote Ivory Coast-based artists and help to monetize their content.
Marketing will be implemented by StarNews and its telco giant, MTN, through SMS and digital campaigns. The aim of the service is to target hard-to-reach audiences, creating a sustainable new income source. StarNews network provides a springboard for what’s popular and in the spotlight in Africa and across the world. It is available in the Ivory Coast, Cameroon, Congo, and South Africa. The app will be launching in Nigeria, Ghana, Senegal, and other countries soon.
Bathilde Hyvernat-Imbert, Marketing Director of Sony Music Ivory Coast, said: “This partnership not only solves an interesting challenge for the label, but more so for the artists. Indeed, with this pandemic that affects the whole world, we had to reinvent our business to keep a permanent contact with the fans and compensate for the lack of entertainment with concerts and other shows cancelled. With StarNews channels, artists can continue to entertain their audiences and stand out by sharing their exclusive daily lives.
Guy Kamgaing, Founder and CEO of StarNews Mobile, added: “We are filling the gap to help African content producers generate income. A lot of the entertainment platforms do not pay creators or they consume so much data that they aren’t suitable nor do their revenue models cater to the marketplace.
“Today, StarNews has become a substantial income source for many artists. This year with the pandemic, several artists were unable to tour so that is where we come in to help supplement income and offer a revolutionary way to create and monetize artist content,” added Mr Kamgaing.
StarNews network also has multi-national partnerships with other telecos. Those include MTN, Orange, and MOOV to distribute their videos across the African continent.