Snap Inc. has launched its new entertainment platform Spotlight in markets across the Middle East and North Africa (MENA), enabling its audience of approximately 75 million users in the region to now shine a light on the most entertaining Snaps created by the Snapchat community. With around 5 billion Snaps created each day on average, Spotlight empowers the Snapchat community to express themselves and reach a large audience in a new way.

Spotlight surfaces the most entertaining Snaps from the Snapchat community all in one place, and will become tailored to each Snapchatter over time based on their preferences and favourites.

Hussein Freijeh, general manager of Snap Inc. in the Middle East, said: “Across our region specifically, Snapchatters have long understood the holistic value proposition of the platform–whether in chat, maps, stories, or content–but have been asking for ways to share their content more broadly. Spotlight is thus an exciting new addition, a result of careful thought and insight into what our community wants, likes, and values. It is also built with our privacy-by-design philosophy, with the wellbeing of our community front and centre. Our hope is that Spotlight continues to break down barriers to content creation and by democratising both distribution and the ability to earn, encourages Snapchatters to be creative and express themselves.”

Spotlight is now available across the MENA region in Saudi Arabia, Egypt, Algeria, Morocco, United Arab Emirates, Jordan, Kuwait, Oman, Qatar, Bahrain, Palestinian Territory, Libya, and Iraq.