Snapchat is bringing more content from Discover partners to its app with more than 60 more shows curated in partnership with broadcasters, digital publishers, and creators in the MENA region.
Discover partners have created shows such as “Robe’3 Nejmeh” from Rotana Group; “Azma bel 3azba” from Dubai Media; and creators’ shows including “Noor Stars” and “Banen Stars” from Diwan Group; “La Tagoolha” from the Saudi Broadcasting Authority; “Lovin Saudi Ramadan Eats” from Augustus; “Anasala Family” from Alfan; and “Cosmo Mukbang” from ITP.
“People are spending more time on social and communication platforms nowadays, and are becoming more engaged with mobile content. A large number of our audience in the region are using Snapchat every day,” said Fahad Alkhamisi, Head of Digital Media at Saudi Broadcasting Authority.
Sara Abu Zahra, strategic media partnerships, heading MENA & India at Snap Inc., said “Times are definitely changing. People want to consume content on their mobile phones and at their own convenience. Snapchat’s Discover is the new digital majlis for Snapchatters during Ramadan and is the natural evolution of the story format, with shows that are made by the region’s top media publishers, editorially selected, brand-safe, and made just for Snapchat.”