Showmax launches new live-streaming service Showmax Pro

Showmax is launching a new service, Showmax Pro, which bundles the existing Showmax entertainment service with music channels, news, and live sport streaming from SuperSport. Showmax Pro features all Premier League, Serie A, La Liga and PSL games, as well as a wide range of other live sport events. The service will initially roll out in Nigeria and Kenya, with additional countries following shortly after.  

Showmax Pro will begin to roll out in Kenya and Nigeria from 7 July. Additional countries will go live in the following weeks. The entire process is expected to be completed within 6-8 weeks with coverage across sub-Saharan Africa.

Niclas Ekdahl, CEO of the Connected Video division of MultiChoice, said: “Showmax is an African video on demand service with many years’ experience operating on this continent. We’re local-first, which means listening to our customers and delivering African stories told in familiar voices as well as the best that Hollywood has to offer. Our local-first strategy is an advantage because it allows us to tailor our content, apps, packages, and partnerships specifically to what’s most important in Africa.”