According to data provided by Kantar Ibope Media, Telefe (Viacom) led argentinian audience for the seventh consecutive year in 2018.
Telefe shared a difference of 0.96 rating points and 4.51% of share with eltrece, its main competitor. Viacom’s company also reached the highest share of the last 10 years, averaging a 36,17% in 2018.
From the 10 most watched TV programs, 9 belongs to Telefe. ‘La Voz Argentina’, local version of US TV serie ‘The Voice’, and the fiction ‘100 días para enamorarse’ were the two most watched programs in the past year.
‘We are happy for this achievement, mainly because it becomes as a result of great professionals teamwork. We have the conviction of being leaders, offering the best entertainment, fiction and information for our audiences, on every platform. We closed 2018 with a growth of all Viacom firms, and we also plan an even better 2019″, explained Darío Turovelzky, Viacom Cono Sur Global Content´s SVP.