Samsung introduces video-on-demand in MENA with Arabic content

Samsung is making its entrance into video-on-demand services in the Mena region, going into direct competition with Netflix in the Arabic content streaming section.

The South Korean technology giant will collaborate with three ­regional video-on-demand providers like MBC Shahid, Starz Play and Weyyak, which already have a success in the region.

The objective is to offer “wide-ranging content in line with our vision to devise innovative solutions to meet the expectations and needs of our customers”, expressed Sungwan Myung, president of Samsung Electronics Mena.

Customers will have the opportunity to enjoy the new SmartPack when they buy select Samsung televisions.

The head of digital products of MBC Group, Ahmed Qandil, stated, “This partnership … is a continuation of our efforts to provide our users with award-winning premium content on bigger screens to enrich the users’ experience.”

On the other hand, the network’s Shahid service provides the world’s biggest library of Arabic content, comprising of MBC’s own shows, such as Project Runway Arabia and The Voice Arabia, including dubbed or subtitled foreign content from British TV such as Top Gear, Turkish soaps and Korean romantic comedies.

The SmartPack will additionally be extended with Samsung introducing the world’s first 8K TV next year, which has 16 times more pixels than a full high-definition TV.