Samsung and the Brazilian telecommunications company Vivo launched a new payment method for apps in the Galaxy Store, which will be connected directly to each subscriber’s cell phone account. The launch will benefit all customers with Vivo cell phones that have Samsung smartphones. Vivo is the first operator in Brazil to offer this payment option. The new agreement is added to those already ran, which allows Vivo’s customers to subscribe to VOD contents and pay them on the invoice.

‘By launching this payment option in Galaxy Store, Vivo advances and affirms itself as a hub that offers easier  access to varied and quality content’, said Ricardo Sanfelice, Vivo’s Digital and Innovation Vice President.

Vivo is the first operator to offer this payment method. The Brazilian company must also allow its clients to change any of their plans through the website and the application of the company, as ordered by the country’s Justice.