Thema, a subsidiary of Canal+ International and specialist of the edition and distribution of multicultural channels, has extended its long-time partnership with Rotana Group.
The agreement allows Thema the rights to distribute the entire portfolio of Rotana’s channels in Europe (10 branded premium channels including Rotana Cinema, Rotana Drama, Rotana Classic, etc.), as well as unlimited access to Rotana’s content library.
At the moment, Thema distributes Rotana channels within Le Bouquet Maghreb in France and a selection of Rotana best movies and series in Maghreb VOD, the non-linear offer of Le Bouquet Maghreb, available in the premium offer Le Bouquet Maghreb+.
The deal also comprises of a close marketing partnership between both groups, with a better focus on digital activities, such as influence campaigns.
The Deputy CEO of Thema, Sylvie Michel, said, “Rotana had demonstrated the wide appeal of its premium channels and content among the Arabic diaspora in France.”
On the other hand, Jad Joubran, VP Business Development & Partnership, Rotana, declared, “We are delighted to expand our offering and be closer to our viewers in Europe, this is all made possible as a result of years of association with a solid partner like Thema.”
Source: BroadcastPro ME