Rotana Channels Group has inked a media agreement with Lebanese channel LBC and Sawt Beirut International, which airs an array of Lebanese programmes focused on arts, music and entertainment.
The deal was inked by Abdullah Al-Shabana, head of the TV sector at Rotana Channels Group, and Jerry Maher, executive director of Sawt Beirut International.
The collaboration comprises of the broadcasting of Sawt Beirut International talk shows, entertainment, youth and medical programmes on LBC, as well as new programmes that will be rolled out soon, with Lebanese media professionals.
Abdullah Al-Shabana, stated, “The partnership between the Rotana channel group and Sawt Beirut International is in the interest of the Arab media as well as the audience in the Gulf and the Arab world, and indicated that this agreement will result in great cooperation between the two parties in the field of providing more and more attractive content.”
On the other hand, Jerry Maher, said, “The cooperation between Sawt Beirut International and Rotana Group, pointing out that it is a real opportunity to promote free media in the Arab world, and it also represents the embodiment of the best media partnership to achieve the ambition of Arab youth in an independent and strong media.”