Roku launched two new devices in Mexico to relaunch its service

The manufacturer of streaming players Roku released two new products in Mexico with the aim of returning to the forefront of the local market after about a year and a half of being banned. For these launches, he took advantage of a new edition of Buen Fin, a Mexican commercial event that consisted of offers and discounts during the past weekend.

One of the new releases is the Roku Express+, which was already running but the company has renewed it. This player allows viewing in SD, HD and Full HD. The price is USD 48.95 (it was on sale during the Buen Fin for USD 44.05).

The other release is the Roku Streaming Stick+. This device has the ability to play content in 4k and HDR 60 frames per second. It was presented as the update of the Roku Streaming Stick. In addition, the remote control allows not only to control the device, but also the screen to which it is connected. It has a value of USD 88.15 (price in the Buen Fin was USD 78.35).

“We currently have 24 million active users globally, year after year we grow 40%, and in Mexico we see great potential,” Roku’s Content Integration Manager, Sebastián Arciniegas, told local media.

Roku was allowed again in October to sell its devices in Mexican territory. It was when the Collegiate Court of Mexico City lifted the ban that had imposed after a complaint by pay TV operator Cablevisión (Televisa) to consider that their players were used to hack content.