Quibi, HBO Max and Peacock stick with initial launch plans despite global Coronavirus disruption

Quibi, HBO Max and Peacock, new OTTs soon to launch, confirmed that they will keep the originally stipulated release dates despite the impacts that Covid-19 (Coronavirus) is making on the industry globally.

As reported by the specialized website Multichannel, a Quibi spokesperson said that ‘our plans for the app launch have not changed’, and confirmed that the Quibi app will launch on April 6th. The website also reports an individual familiar with WarnerMedia’s plans for HBO Max, who said that ‘all systems are still go to launch in late May’. The source said the company is adjusting to how ‘we do that effectively’, and that the plan could potentially shift based on future events. Apart from that, although did not give details about their plan for Peacock, NBCUniversal’s OTT is set to launch April 15th.

Despite an exact arrival date in Latin America is not known in any of the three cases, HBO Max reported last year during an event in the US that will focus on the OTT expansion in that country – as recently confirmed by AT&T CFO, John Stephens-,  initially prioritizing Latin America and Europe. In the case of Peacock, once launched in the US for Comcast Xfinity TV customers, it will arrive on July 15th in the rest of the country. Quibi  has confirmed its launch in the US for April 6th, without giving details of an expansion to other regions.