The premiere of Maradona: Blessed Dream, the Amazon Prime Video series based on the life of the famous soccer player, quadrupled the audience of Canal 9, the Argentinian open TV signal that broadcast the first episode after an alliance with the platform, as said by Sebastián Rollandi, General Manager of the channel, to the news portal Produ. “We have quadrupled the rating for the time slot and we achieved about 24% share“, he explained.
The series’ promotion strategy benefited both parties and strengthened, both for the companies and the public, the relationship between broadcast TV and the platforms, a model that is going to be stronger and stronger in the coming years. “It was important to make a leap as a group (Grupo Octubre, which acquired Channel 9 last year) and ally ourselves with a platform“, added Rollandi.
“The alliance was with Amazon Prime, with whom we are co-producing the series Supernova and two historical documentaries, and we also decided to join the premiere of the series,” said the General Manager of Canal 9, that during 2021 grew to become the third largest free-to-air TV channel of Argentina.