Playhub, the Brazilian streaming service for Internet providers, expanded its catalogue for ISPs and integrated HBO Max to its offer. In addition, it also incorporated two specialized platforms: Ubook, oriented in education and culture; and Doctorpass, which has a library of content related to medicine and health.
After having added another of the streaming giants to its offer, the company strengthened its strategy to grow the monetization capacity of ISPs, by expanding its content catalogue with more and more applications available for mobile devices, computers and Smart TVs, as Pablo Martines, director of Playhub, explained.
In addition, he mentioned that, at the same time, the company continues to expand its network of suppliers, which now serves more than 80% of the population of Brazil. “The consumption of on-demand content applications has only increased, offering a real opportunity for ISPs who want to build loyalty to their customer base by offering relevant content“, Martines said.