The sale of pirated STBs and the growth of IPTVs in Brazil began to negatively impact the financial results and audience measurements of the main operators in São Paulo, according to local news portal Teleguiado. Faced with the possibility of acquiring a pay TV service with a single purchase of between USD 150 and USD 300, the public began to give up the offers of traditional companies, which are losing more and more subscribers.
In the June report by Kantar Ibope Media, the results revealed that in the metropolitan area of the state of São Paulo, where the piracy business has grown considerably in recent times, Globo presented a 12% rating loss and 8, 5% participation loss, compared to the same period last year. Meanwhile, in Rio de Janeiro, the chain increased 1% and 0.2% respectively.
In addition, a similar impact was also recorded on the performance of pay TV channels in the region. In the last year, the signals decreased 8.9% in audience and 5% in participation in the Greater São Paulo area, while in Rio de Janeiro, the numbers also fell but to a lesser extent, with losses of 2.4% and 3.2%.
Wilson Wellisch, Inspection Superintendent of the National Telecommunications Agency (Anatel), confessed to the Brazilian media Tele.Sïntese that the institution received reports regarding the data collection functions performed by pirated devices to steal information from users, and that they are working on developing their own analysis of the conflict. “The idea is to have a report ready by the end of August. We intend to put the material for public consultation, to improve it, to have an official document with the reverse engineering findings of these devices, carried out by a technical body and without bias”, he explained.