Pay TV subscribers base continues to decline and stands below 15 million subscribers since November in Brazil

According to the latest information reported by the Brazilian Agencia Nacional de Telecomunicaciones (Anatel), telecommunications regulator in the country, the pay TV market ended January with 14,644 million subscribers, 184 thousand customers less than the 14,828 million reported in December 2020. Likewise, the entity reported that, during the last year, the area reported a 4.97% drop in terms of subscribers, going from 15.4 million in January 2020, to the already mentioned 14.6 million in January 2021.

In addition, between December 2020 and January 2021, Claro (America Movil) lost 76 thousand clients and ended the first month of 2021 with 6.9 million subscribers. Sky (AT&T) also reported a loss on its customer base: during January it lost almost 60 thousand, and ended the month with a total of 4.45 million. Vivo (Telefonica) has also reported a 6.6 thousand clients decrease, and ended January with 1.24 million subscribers. Oi (Grupo Oi), however, was the only operator that reported a growth on its base. According to the information reported by Anatel, the company features a total of 1.7 million customers as part of its TV offer, 12 thousand more than those reported in December.

As reported from Anatel, Claro remains as the leading operator in the market, with 47.21% of the market share; followed by Sky, with 30.43%; Oi, with 11.64%; and Vivo, with 8.47%. The rest of the operators complete a 2.23% of the market.

Last November, the pay TV subscriber base in Brazil reported less than 15 million clients, thus reporting similar figures to 2012, a trend that was repeated during December 2020 and January 2021.