OSN to focus on Kuwaiti audience this Ramadan

OSN has announced its expansion by offering Ramadan programming with premium and local series all targeted at Kuwaiti viewers.

Following an extensive analysis of content trends and viewership patterns across the Middle East region, OSN aims to further cement its positioning as a one-stop entertainment platform, providing discerning audiences in Kuwait with content which appeals to a wide range of preferences and age groups.

Rolla Karam, Interim Chief Content Officer at OSN, said: “Last year, audiences in Kuwait spent an average of 84 hours consuming content in Ramadan on the OSN Home proposition in addition to 16 hours on our streaming platform. This year, we are expecting this number to rise by 45% across all our platforms. The connected household in Kuwait spends an average of 1080 hours a year, equivalent to 45 days, consuming content through OSN. Active Streaming users spent 37% of their time on western series while 19% spend their time on Arabic content before the holy month, we expect these percentages to flip during Ramadan with a huge spike towards Arabic series.”

Hani ElKukhun, Chief Commercial Officer at OSN, added: “What many may not be aware of, is that 42% of our users have been with us for six to 10 years, which means that more than 65% of consumers have been with OSN for at least five years. These percentages are solid indicators of our consistency in fulfilling the needs of audiences across the Arab world and testament to our commitment to continue to be the leading entertainment hub by increasing our investment in Arabic content.”