OSN inks deal with ThinkAnalytics for personalised user experience in Arabic

OSN has partenered with Think360 from ThinkAnalytics to provide subscribers with a personalised user experience in Arabic, including enhanced recommendations and sophisticated search engine.

OSN selected Think360 as a partner because of its breadth of personalisation capabilities, support for multiple languages including Arabic for search, recommendations and content intelligence, plus speed to market. The streaming service platform wanted a trusted ally with the expertise and experience to deploy on a tight timeline without compromising the quality of the solution for the end user experience.

It has to be noted that the company is now using the very latest cloud-native version of the Think360 content discovery platform, as well as Think360’s ThinkComposer UX engine and editorial campaign management with ThinkEditorial.

Peter Riz, Chief Technology Officer at OSN, commented on the partnership saying: “From the outset, our focus has always been on creating the most comprehensive and engaging entertainment experience for our growing number of subscribers. To do so, we needed a partner who could deliver a personalised user experience at scale that would also work across multiple languages. The ThinkAnalytics team delivered on this promise, helping us go live in record time and without disrupting users’ experience”.

On the other hand, Peter Docherty, Founder and CTO at ThinkAnalytics, added: “With its world-class streaming app for VOD in multiple languages and countries, OSN brings together a broad collection of shows, movies, and exclusive original productions content, across mobile devices, smart TVs, and through the web. Using Think360, OSN subscribers are guaranteed a personalized user experience across all screens, making it easy for them to find the content they will enjoy and encouraging them to explore new shows. This will increase engagement and satisfaction with a direct impact on OSN’s bottom line”.