Another of the new events that Dataxis is officially launching during 2021 is Nextv Ad Latin America, whose first virtual edition will take place at the end of this month. The panel that will open the conference’s day 2 is called ‘Opportunities for AVOD in Latin America’, and will be developed on Thursday, May 27th between 9:00 AM and 9:50 AM (GMT-5 CDMX / COL). Registration for this one and the rest of the event panels can be done here.
Some of the topics that will be developed and debated in the panel will focus on the link between FAST multichannel and the future of FTA broadcasting; AVOD and FAST+SVOD freemium models; AVOD to TV: streaming devices, smart TVs and connected STBs; formats and performance of Addressable AVOD; and other related issues. Industry executives gathered by Dataxis to star in the panel are Rafael Urbina Quintero, General Manager and Executive Vice President of AVOD Streaming at Univision Communications; Julian Porras, Chief Executive Latin America at OmnicomMediaGroup; Eduardo Lebrija, EVP Chief Commercial Officer at ViacomCBS Networks Americas; and Patrick Casal, Senior Director Latin America at Xandr.
Nextv Ad Latin America 2021 will bring together the entire TV advertising ecosystem to explore the latest developments in TV advertising and how programmatic and addressable TV strategies integrate. Experts from publishers, brands, media agencies, operators and tech providers will meet in this virtual event to share their insights and address the key challenges on how best to use the TV as an advertising medium. The conference will take place on Wednesday, May 26th and Thursday, May 27th, as of 9:00 AM (GMT-5 CDMX / COL) both days, and will be sponsored by Ateme; Canoe; SeaChange; TiVo and Xandr.
Nextv Ad Latin America’s registration is free for Latin American pay TV operators; FTA broadcasters; TV channels; OTT platforms; telecom operators; B2C advertisers and advertising agencies.