Ooredoo rolls out its eSports brand in partnership with Quest

Ooredoo has rolled out ‘Ooredoo Nation – Gamers’ Land’ and inked a key new agreement with Quest that will allow it to establish a significant presence throughout the rapidly emerging eSports domain. 

The telecom company has inked an agreement with Quest LLC, the first and largest Qatari-registered company specializing in the business of eSports. Its core business lines include the management of online and on-ground tournaments, professional team ownership and management, and production and content creation. Quest LLC has been operating in the region for the past six years. 

The CEO at Ooredoo, Sheikh Mohammed bin Abdulla Al Thani, said, “I was thrilled to see our plans to establish and nurture the most exciting eSports teams in the world, backed by best-of-breed partners and tapping into the active participation of local youth. In order to take a first step towards our vision of becoming a pioneer in the market, we will pursue more and more such strategic initiatives, attempting to set the scene for, and the pace of, this exciting new arena.”

Ooredoo will be launching a series of products, services and initiatives specifically geared towards the gaming audience. Plans include a series of eSports tournaments, through which Ooredoo will identify the best talent in the country and MENA to form an Ooredoo eSports team, which will represent Ooredoo in regional and global eSports events. 

Ooredoo will then organize several global tournaments which will see participation from many international teams along with the Ooredoo eSports team. eSports now constitutes a multi-billion-dollar industry of global significance. Its emergence has led industry analysts to identify eSports as both a key economic trend in markets for data and as a future driver of strategy in the telecommunications business. By positioning itself as the go-to brand for this youthful, data-intensive, high-revenue activity, Ooredoo aims to establish leadership in the eSports domain and build the activity into an important revenue stream.

Source: The Peninsula Newspaper