Nextv Series South America to feature panel discussion on advanced advertising opportunities for pay TV operators and TV networks with SeaChange, VTR, Coca Cola and GroupM

As part of its virtual events scheduled for the second half of 2021, Dataxis will hold a new virtual edition of Nextv Series South America, which will take place on Wednesday, September 1st and Thursday, September 2nd, both days starting at 9:00 AM (ART). Registration for the event is now open, and can be done here.

As an expanded version of the prestigious Nextv Argentina event, Nextv Series South America will bring together in a friendly virtual format the leading pay TV operators, TV networks, FTA broadcasters, OTT platforms, content owners, telcos and ISPs from Argentina, Bolivia, Chile, Paraguay and Uruguay. They will meet around a series of strategy panels to discuss the latest challenges and opportunities surrounding the generation, distribution and commercialization of TV content to audiences that are demanding ever more sophisticated ways to access their favorite live and on-demand programming.

In its 2021 edition, Nextv Series South America will be sponsored by Commscope; Limelight Networks; Broadpeak; Harmonic; Iwedia; Look; SeaChange; TiVo; Verimatrix; Wildmoka; Irdeto; EZDRM; 3SS; Bitmovin and Rocstar.TV.

One of the panels that make up the event’s agenda is called ‘Advanced advertising opportunities for pay TV operators and TV networks’, and will take place next Thursday, September 2nd, between 11:00 AM and 11:45 AM. AM (ART). Executives confirmed by Dataxis to star in the discussion will be Gustavo Marra, Vice President, Business Development Manager & Strategy at SeaChange; Juan Antonio Palermino, Advertising Sales Assistant Manager at VTR; Roberto Poblete, Director Media Consumer & Shopper, Latam South Cone at The Coca-Cola Company; and Carlos Martinez Veloso, CEO at GroupM Chile.

Some of the main topics to be developed and discussed during the panel will focus on addressable TV advertising for cable, DTH, IPTV and OTT; audience segmentation for ad campaigns on linear and VOD inventories; revenue sharing between operators, TV networks and tech partners; legacy STBs integration into the targeted advertising universe; and other related issues.

Registration for the coming Nextv Series South America’s virtual edition is free for South American pay TV operators, FTA broadcasters, TV channels, OTT platforms, ISPs and telecom operators.