On its second day, Nextv Series Mexico & Central America, leading conference organized by Dataxis at the Marriott Reforma Hotel in Mexico City, discussed on its different panel discussions the the video, TV and broadcast industries different trends, such as the 4K implementation, OTTs challenges, new platforms monetization models and the future challenges of the industry.
‘4K has been already implemented in the US. The problem is the bandwidth it requires, and it also needs a 4K TV where it can be watched, and sending 4K to a mobile device makes no sense’, said Jossi Fresco, Regional Sales Manager for Latin America at Verizon Media Platform. Rommel Valencia, Digital Director at Multimedios TV, added that ‘although 4K is already a reality, two things have to be taken into account: infrastructure and content offering. Three years ago this issue began to be handled. Costs to get a 4K TV set were very high, but today, for a quarter, they can be acquired’, said the executive. ‘Content is still main challenge and, although there is already a considerable offer, there is a long way to go. In addition, in the connectivity area, bandwidth in Mexico and Latin America is not enough to provide linear TV in 4K yet’, he said. In this regard, Logan Candia, Digital Manager at Canal 22, said that ‘DTT TVs are not yet ready to display content in 4K, and not so much in the screen resolution, but in the codecs that are used. Almost all TV channels are in MPEG-2, in terms of broadcast’.
Matías Rivera, CEO at Fanatiz, expressed himself about the user experience improvement, and said that ‘for us, the most important thing is to offer the content that the client wants to watch’. Later, he explained that ‘our focus is to do that, and make it invisible to the client. That the content is always a click away’. The conference also had the OTT as other main focus, and its main future challenges. This way, Roberto Oaxaca, Sales Director at Ateme for Mexico, said that ‘innovation is now mandatory. Before reaching the OTT issue, there was already a commitment to renewal in the preparation of content. The OTT system adds a complexity issue, which means an opportunity. In business matters, in Ateme we are helping operators to carry out flexible business platforms that allow transitions to the new OTT systems, in which the preparation of the contents is a basic thing’.
“We are currently in the golden age of TV content. Clients have more access, more options, and at the same time we help them think about how much they want to pay for the content. Mexico must be a priority for us. Of all the countries in the world, Mexico is the one that can become a streaming power’, said Matthew Anderson, CMO at Roku. In addition to the contents, the topic of audience loyalty was also discussed. ‘The fact of loyalty to the audience does not matter where it is done, and this happens through the content. If audiences are loyal, they will always keep you in mind, whether on a mobile device, on on TV or through social networks. Content consumption is more focused on moments than platforms’, said Arturo Domínguez, Digital Sales Director at Discovery Latin America.
Some of the specialists invited to the conference also debated about the arrival of new OTTs, such as Disney+ and WarnerMedia. Marco Garcia de la Cruz, Managing Director at Cinépolis Klic, said that ‘we will focus on what people expect from us. OTTs to come are an arm, a platform of more content that they already have and want to move. Our focus is on adding content and not getting into their territories’. And Gustavo Marra, VP of Business Development at SeaChange, completed: ‘We already collaborate with companies like Disney, and the fact that they continue to be increasingly large and demanding forces to generate better products for them, operators and users’.