South Africa’s newest video-on-demand streaming service, CineMagic, is now accessible to millions of cellular users via telecommunication companies Vodacom and MTN’s mobile content platforms.
The service, launched by local company Exceptional Rights, offers mobile users’ access to short-form video movies as well as series and documentaries that are designed for smaller mobile screens, ranging from five to 30 minutes in duration.
The Managing Director of Exceptional Rights, Joanne Raphael Katz said, “There is an un-met consumer demand for short movies that display beautifully on mobile. The support from the mobile networks recognises the confidence they have in CineMagic’s snackable little movies and the fact that South African mobile users want video designed for their cellular devices and not for traditional TV broadcast.”
Raphael-Katz said there were very few movie studios globally dedicated to producing short movies and series. “This means we proactively procure content from individual companies, film makers, producers and artists,” she said, adding that before the advent of the Covid-19 pandemic, the company had actively visited African and European film festivals to source short movies.
CineMagic has already found much support from established and emerging South African and African film makers and is encouraging local creative talent to submit their films for consideration.
The company plans to expand its South African footprint to other sub-Saharan African countries and even has a wide range of French short form content available for Francophone African territories.