New DTH service prepares to launch in Argentina

Juan Honofre Amarilla, director of Interam, recently participated in the conference NexTV Series Argentina where he analyzed the new strategies for the pay TV business and commented about the arrival of the new DTH service that the company plans to have operating in Formosa (in the north of the country) during this year.
In March, the National Communications Agency (Enacom) granted Interam SRL a license to provide DTH in the country.
In an interview with NexTV News Latam during the event, which also involved Martín Amarilla, managing partner and main responsible for the project, the executive said that this new iniciative involves more effort than the one required to launch a little cable operation. “The growth will give the possibility of recovering the investment, but not in the short term. We believe that in just three years we will start to recover the investment. “In this context, he said that the business plan aims to achieve 3,000 customers in the first year.
Both executives indicated that the launch of the product is scheduled for after the soccer World Cup. “The idea is to start in Formosa and to find partners in provinces such as Chaco, Corrientes, Santiago del Estero, Salta, Jujuy, who want to have their white label, or associate with a cable operation that wants to expand the service.” The satellite business will include both the postpaid and prepaid models.
According to the executives, the lineup will initially include 20 pay TV channels and another 30 local channels. The price will be “similar to the one offered by the cable operators of the zone”. “We will offer the service to people who do not have pay TV, we are not going to compete with the cable operators,” said Juan Amarilla. “We have no doubt that this is a big project.” The executive also said that Claro and Telefónica “will not invest because they have their earth stations in Chile and Peru. They have everything ready to start tomorrow. That’s the fear of the big companies, not the small ones. We are not involved in that fight.”
According to both executives, the service will use “high technology”. The security provider will be Conax. When asked about other provides, they said that the service “is open depending on who is more flexible”. “We embarked on a large project because we outsource almost everything, including logistics, connections, the only thing we are going to handle is the earth station,” they concluded.