After five years on the Africa continent, Netflix has struggled to grow in Africa dominated by piracy, poverty and limited access to broadband. Netflix has come up with a cheap and mobile-subscription offers with access to local shows that focuses a lot on cultures and experiences of Africans.
Nigeria has the biggest economy and is the heart of the TV industry in Sub-Saharan Africa, which has also a rapid expansion of 4G mobile networks making it easy for audiences to streaming services. Netflix is testing if viewers will buy the mobile-only service at 1,200 naira ($2.65) a month, well below the 2,900 naira it’s been charging for its most basic account.
” We want to tell amazing stories tailored to different languages, different tastes, and different moods,” announced a Netflix spokesperson.
Netflix plans to expand the mobile-only subscriptions permanently if the trials are successful.