On its Q4 2019 results report, Netflix showed its figures regarding its growth during the last two years in the US and Canada (UCAN), Latin America, Asia Pacific (APAC), and Europe, the Middle East and Africa (EMEA). According to the results, as of December 31st, 2019, Netflix recorded 31.4 million subscribers in Latin America.
The figure means an increase of 5,3 million customers in relation to Q4 2018, when the platform had 26.07 million subscriptions in the region. At the same time, the figure recorded in Q4 2019 almost doubles the number of Netflix subscribers at the end of 2017. As of December 31st that year, the platform got 19.7 million customers in the region.
The UCAN region remains the leading one in terms of Netflix subscribers. At Q4 2019, it recorded 67.6 million subscribers. However, the growth between Q4 2018 and Q4 2019 was lower, since in that period it added just over two million customers.
EMEA, meanwhile, continues in the second position in terms of amount of subscribers: at Q4 2019 it had 51.7 million, against the 37.8 million of Q4 2018 and 26 million subscribers in the same period 2017. APAC subscriptions reached 16.2 million clients at the end of 2019, and, since 2017, it has already added almost 10 thousand.
In addition to owing the largest number of subscribers, UCAN has the highest ARPU globally, with USD 12.57, followed by EMEA (USD 10.33), APAC (USD 9.24) and Latin America (USD 8.21).