Netflix closes Q1 with a 9% subscribers increasement in Latin America

In its Q1 2020 results report presentation, Netflix reported 34.3 million subscribers in Latin America. The figure means a 9.2% subscribers increasement compared with the last period 2019. Between December and March, the platform added 2.9 million subscribers in the region. Globally, the OTT recorded 182.9 million customers in Q1 2020, which means, an increase of 22.8% compared to the same period 2019.

According to the Netflix report, the platform increased its subscribers in all the regions in which it operates. In the UCAN region (US and Canada), the platform went from recording 67.6 million subscribers at the end of 2019, to 69.9 million at Q1 2020, being the leading region in subscribers for the platform. The EMEA region (Europe, Middle East and Africa) ranked second, where the OTT increased its number of subscriptions in three months: it went from recording 51.7 million subscribers in Q4 2019 to 58.7 million in Q1 2020 In third place is Latin America, which went from having 31.4 million clients at the end of last year to 34.2 in March 2020, to finally find the APAC region (Asia-Pacific), which currently has 19.8 million Netflix subscribers, when at the end of 2019 it had 16.2 million.

In the case of Latin America, between Q1 2019 and the same period 2020, the platform added 6.7 million subscribers. Also, globally, the platform estimates to add 7.5 million new accounts during the second quarter of the year.

In addition, last March, Netflix announced the creation of a USD 100 million fund (which has been recently raised to USD 150 million) in support of the audiovisual industry against the effects of the Covid-19 (Coronavirus) pandemic. Although the platform donated money to several countries, in Latin America Netflix granted USD 1 million to the Brazilian industry, together with the Brazilian Institute of Audiovisual Content (ICAB), and another million to the audiovisual industry in Mexico, in partnership with the Mexican Academy of Arts and Cinematographic Sciences (AMACC).

On the other hand, in February Netflix held an event in Buenos Aires, Argentina, leaded by Reed Hastings, CEO of the company. There, a series of productions filmed in the country were announced, and soon to be released on the platform. The premiere of the series ‘Casi Feliz’, scheduled for May 1st, was recently announced, in addition to the recently released ‘Puerta 7’, and ‘El Reino’, which has already started its filming process. To this announcement is also added the opening of a new Netflix office in Buenos Aires, as officially confirmed by the company through a video.