MultiChoice has signed a new deal with Netflix and Amazon Prime Video to add their streaming services to its new decoder and help to retain its subscribers. MultiChoice has grown its number of subscribers to 900 000 over its last financial year which now results to 19.5 million.
“We have long been a content aggregator, and this is proof of our aggregator model at work – providing simplicity, choice and convenience for our customers,” says Calvo Mawela, MultiChoice CEO.
“As our industry evolves, we believe that we are well-positioned to benefit from both worlds – a large, growing pay-TV market in Africa, as well as an emerging over-the-top (OTT) opportunity, where our own OTT services and aggregation capabilities can drive success.”
Apart from adding the two streaming services, MultiChoice is about to roll-out ‘DStv dishless’, a stand-alone DStv streaming service that will not require an installation service.
Over the last financial year, MultiChoice has produced 3 850 additional hours of local content with its local content library that now exceeds 56 800 hours. This means local content now accounts for 40% of its total content spend.