Brazilian operators Net and Claro (América Móvil) have launched ad-supported Wi-Fi. The project allows users who are not clients to connect to the public hotspots of the companies, for 15 minutes, after watching an advertising video.
The pilot of the project, carried out in partnership with the Hands agency and with Banco Itaú as the first advertiser, started in January this year. In February, it began to operate officially in the networks of São Paulo, Rio de Janeiro, Belo Horizonte and Curitiba. In March, other points will be activated nationwide to reach a total 3.5 million hotspots with the potential to generate more than 10 million views per month, Claro said in a statement.
“This is the first step of a series of initiatives aimed at advertisers, which will consolidate Claro as a relevant player in the digital advertising market,” said Carlos Araujo Santos, New Business Director at Claro Brasil. The project also included the participation of company Mobicare.