The National Basketball Association (NBA) and beIN MEDIA GROUP, the global sports and entertainment group, today announced a multiyear extension of their existing broadcast and digital partnership that will see beIN SPORTS air more than 400 live NBA games each season in the Middle East and North Africa (MENA). The renewal builds on beIN SPORTS and the NBA’s 14-year collaboration to broadcast games in the region.
As the exclusive broadcast partner and online destination of the NBA in MENA, beIN SPORTS will air live NBA games and the league’s marquee events in Arabic, English and French, including Christmas Day games, NBA All-Star, Martin Luther King Jr. Day games, the NBA Playoffs, the Conference Finals and the Finals. beIN SPORTS will also air an additional seven live games each week on NBA TV – the league’s 24/7 dedicated channel.
Fans in the region will continue to have access to extensive video highlights, news, stats, scores and original digital content in Arabic on the NBA’s official online destination, beinsports.com/nba.
Elsa Memmi, NBA EMEA Vice President, Global Media Distribution, commented on the partnership saying: “Extending our partnership with the beIN MEDIA GROUP we will continue to bring the excitement of the NBA to our passionate fans in the Middle East and North Africa. BeIN SPORTS’ unparalleled footprint will provide fans with extensive in-language coverage of the NBA and help us continue to expand our presence in the region”.
On the other hand, Mohammad Al-Subaie, beIN MENA CEO, also expressed his excitement on the deal saying: “We are delighted to continue our valued and long-standing partnership with the NBA. As we gear up for arguably the biggest year in beIN’s history – broadcasting the FIFA World Cup Qatar 2022TM live and exclusively in MENA and France – it is partnerships with much-loved sporting leagues like the NBA that continue to enable us to provide the very best variety of world sports to our millions of subscribers and viewers. We look forward to broadcasting all the slam dunks and thrills to our viewers for years to come”.
To recall, beIN SPORTS is also the exclusive broadcast and digital partner of the NBA in France and was the Presenting Partner of the NBA Paris Game 2020, which featured the Charlotte Hornets and Milwaukee Bucks playing the NBA’s first regular-season game in France in January 2020.