MTN Nigeria and Out There Media to launch telco-driven mobile advertising

MTN Nigeria has announced its new partnership with Out There Media (OTM), a global leader in mobile advertising and data monetization, to launch telco-driven mobile advertising.

OTM’s technology, combined with its network of brands and brand agencies, will strengthen the mobile operator’s digital advertising strategy, driving advertiser interaction and engagement with its 65 million subscribers, nearly two times the reach of Facebook in Nigeria.

“As a part of our Good Together ethos, we are always on the lookout for innovative ways for Nigerians to stay connected with the people and brands they love,” said Srinivas Rao, Chief Digital Officer (CDO) at MTN Nigeria. “We recognise how powerful reach can be—and with that reach, how important it is to have the right partner and technology that would allow us to deliver the best campaigns. When it comes to mobile advertising and data monetization, OTM’s technology and services provide the perfect solution to help us drive a digital revolution in the country.”

The partnership enables MTN Nigeria to bring its subscribers targeted, interactive messaging, rich media experiences, and programmatic advertising campaigns from its chosen brand and agency partners.