Multi-Screen Media (MSM) will launch a general entertainment channel, Sony Pal. As per a media report, the channel is scheduled for launch on September 1. The upcoming channel has roped in a few production houses including Balaji Telefilms, Shashi-Sumeet Productions, Rashmi Sharma Production and Sphere Origins.
MSM was formerly known as Sony Entertainment Television India. It operates two other GECs namely SET and SAB TV. MSM’s equity shareholders include Sony Pictures Entertainment, USA holds a 61% equity stake, 31% is held by Indian partners and NRIs, and 8% by Capital International in Japan.