MSM hikes IPL ad rates by 10-15%

Multi Screen Media (MSM) has reported an increase in its advertisement rates by 10% to 15% for the Indian Premier League Season 8 as there was a better rating for the previous season.

“We are looking at a 10–15 per cent hike in rates as the ratings last time around were good. The number of sponsors will more or less be the same as the last time. There will be two co-presenting sponsors and around seven to eight associate sponsors. There is no difference there. We are in the closing stages of negotiations with two to three clients,” said Rohit Gupta President Ad Aales, Network and Telephony at MSM.