Mexico to discuss the future of video advertising

The next edition of NexTV Series Mexico & Central America, to be held on September 25 and 26 in Mexico City, will have this year a new thematic segment – called Future Ad Track – that will analyze the future of TV and video advertising with executives of the main companies in the market.
In several panels, the new segment will address topics such as the new multiscreen audience measurement, personalized video advertising, the challenge of advertising in OTT, as well as addressable & targeted advertising, among others.
During the first day, the panel called “The future of TV and video advertising” will feature speakers like Ricardo Carvajal, Digital Director of Televisa; Arturo Barraza, Marketing Director of Dish and Humberto Polar, CCO of Grey México.
Later that day, the executive panel “Multiscreen audience measurement and targeting” will feature Juan Sergio Valcarcel, Marketing & Innovation Director of Diageo Mexico and Omar González Aragón, Digital Media Manager of PepsiCo.
During the second day of the conference, Future Ad track will discuss Advanced TV advertising with Guillermo Franco, general director of Multimedios Televisión; Rodrigo Godoi, Field Operations Manager LATAM and Caribbean of AWS Elemental and Andres Cusco, Digital Operations Director of Ole Communications.
In the panel to debate about Targeted advertising & personalization will participate Jorgelina Striedinger, Vice President Latam of Digital Element; Hector Pita, Ad Sales Director of Totalplay; Olivia Maloney, Partner Business Solutions of Google and Rafael Bracho, general director of Imagen Digital.

See full agenda and all speakers here