Mega becomes Megamedia holding company

Chilean group Mega became from last April 1st the Mega Media Holding, a brand that brings together its FTA, pay TV, radio and websites areas and will offer new strategic opportunities to its customers.

Megamedia’s brand puts together all the group’s platforms such as Mega Network, Mega HD, Mega Plus and Etc TV channels; radios Infinita, Carolina, Romantica and Tiempo, and eight websites. It also announced the opening of a business model to consolidate Megamedia as ‘a multiplatform group, one of the most important in its country,” according to the company. ‘We are going to make our audiences, areas of study and creativity available to our clients to provide communication solutions to brands’, said Macarena Cerda, Director of Business and Development at Mega. ‘Our medial group is able to reach 87% of the population, which makes it the most important in Chile’, she added.

The company also announced that a strategic change will soon be developed, which will be reflected in changes in the corporate building logo, stationery, all its supports and internal and external communication lines. ‘All this with a common purpose: to be leaders in information, fiction and entertainment everywhere, at any time and on any platform’, they expressed from the company.

Patricio Hernández is in charge of Mega Media and Mega TV general management. Juan Ignacio Vicente leads Mega Media Distribution, and Macarena Cerda is responsible for the Mega Media Sales division. Patricia Bazán is the Content and Quality Standards Director. Paulina Santos heads Mega Media Research, Marcelo Bravo the Media Marketing area, and Constanza Junge does it in Mega Media Digital.

Patricia Bazán, Megamedia’s Content and Quality Standards Director, will take part of the Nextv Series Argentina event, developed by Dataxis, which will take place on May 14th and 15th at the Intercontinental Hotel in Buenos Aires, Argentina.