MBC Group selects MediaGenix to manage on-demand, linear assets in MENA

Broadcast network MBC Group has chosen MediaGenix to run its broadcast management systems. Replacing its existing systems, MediaGenix’s Whats’ On will oversee all of MBC’s on-demand services and linear channels in a unified process.

The Senior Manager – Tech Ops of MBC Group, Aus Alzubaidi, said, “After running multiple proof of concepts, we chose the Whats’ On software package by MediaGenix for our operations. MediaGenix was able to demonstrate professionalism, competence, and profound understanding of our core business. They provide efficient solutions that best meet MBC Group’s needs.”

On the other hand, MediaGenix Business Development Manager, Tom Donoghue, stated, “We are extremely excited to be working with MBC Group. After many trips to Dubai and an intensive MediaGenix ‘Proof of Concept’ phase lasting three weeks, we were confident that Whats’On and MediaGenix had proven more than capable of being able to handle the exciting challenges that working with MBC will bring. We are very happy that MediaGenix was selected as the preferred choice of MBC Group. We felt that during the bid process we had already developed a strong relationship with the experienced team at MBC Group and we look forward to our partnership together.”