MBC Group inks media deal with COFE App

MBC Group has announced a partnership deal with COFE App, the online coffee-centric marketplace which currently serves across UAE, KSA, and Kuwait.

The strategic partnership will see the media group support the digital application in achieving its ambitious growth strategy through MBC’s channels, digital platforms, and events. While the network will play a crucial role in adding scale and visibility to COFE’s growth trajectory, this deal will also give MBC investment priority in COFE App’s future funding rounds.

COFE’s collaboration with the MBC Group marks the first of a series of key partnerships that support the start-up to establish an even stronger footing in the beverage tech arena.

Ali Al Ebrahim, Founder and CEO of COFE app, commented on this milestone in COFE App’s growth journey saying: “This partnership marks a pivotal milestone for the COFE brand. We truly believe we can become a market leader in the beverage technology space across the region and beyond, and can only reach our goal with the support of the vast network of channels and partners of the heavyweight MBC brand. We are delighted to enter into this long-term agreement and excited for what the future holds for COFE”.

On the other hand, Fadel Zahreddine, Group Director of Emerging Media at MBC Group, added: “MBC believes that innovation in responding to consumer behaviour is the essence of entrepreneurial digital solutions. MBC is committed to supporting and elevating regional entrepreneurs through visibility.”

To recall, COFE’s partnership with MBC is set to drive the growth and visibility of the mobile application to serve a greater number of audiences within the GCC and MENA, as the brand gears up to launch in Egypt in 2021, and into international markets like the United Kingdom by 2022.