The Middle East’s giant broadcasting group, MBC, has unveiled its latest upgrades to its streaming platform, Shahid on Wednesday as the group partners with Disney, Fox and Spotify for exclusive content.
Shahid will present 3,000 hours of content from entertainment companies Disney and Fox. Shahid, which was the first video-on-demand platform in the Arab world launched in 2010, will also offer original content that will feature regional productions and exclusive films and TV programs, it was revealed during an exclusive event at the Dubai Opera.
“Secondly, we’re immensely proud to provide the region with an advanced digital platform that is on par with the best in the world. Shahid is a global brand that is worth watching. As we look ahead, we strive to take control of our own narratives, showcasing our stories to the rest of the world through the very best in original films, series, and other media content, produced and marketed via MBC Studios.” MBC Group Chairman Waleed Al-Ibrahim declared in his opening speech.
Managing Director of Digital and VOD at MBC Group, Johannes Larcher, said the platform surpasses all regional players in the digital entertainment industry today. To coincide with the announcement of the latest partnerships and upgrades to the platform, MBC is offering users up to 70% off the VIP Shahid subscription. Offer ends February 29, 2020.
MBC Group General Manager Ali Al-Hedeithy, the new CEO, Marc Antoine d’Halluin, as well as other personalities and figures from the entertainment world and the Arab media were present at the event. Shahid’s new slogan, “It’s our time”, was also lit up on the iconic United Arab Emirates tower Burj Khalifa to mark the announcements.
Speaking on Saudi Arabia’s recent developments, Al-Ibrahim said that the reforms of Crown Prince Mohammed bin Salman were an inspiration for the new changes in MBC. “The social and economic reforms currently being witnessed by my home country is something we have always dreamed of. It gives me great pride to witness this dream being finally realized. Today, it is almost apt that we face a new start for our Group, albeit with a difference in objectives,” he said.
“As we look ahead, we strive to take control of our own narratives, showcasing our stories to the rest of the world through the very best in original films, series, and other media content, produced and marketed via MBC Studios,” added Al – Ibrahim.