M6 International to launch in Middle East

M6 International will be launched on du’s platform across the Middle East and will be an add-on to the French package at AED69 per month. M6 International is being handled by THEMA that provides all the best programs from M6 Group TV channels from M6, W9, 6ter, Paris Premiere and Teva.

Karim Benkirane, acting CCO, du, said: “Delighting our customer base has always been a topmost priority for du. Because the UAE is now home for millions of expats from around the world, it is our responsibility to cater to the needs of all communities and cultures. We have made tremendous progress in this direction over an extended period of time, and the launch of M6 on our TV platform reaffirms our commitment to the audiences we serve. Moving forward, French nationals across the UAE will be able to enjoy even more options in the world of entertainment, something that has become a reality thanks to our partnership with Thema”.

Laurent de Lorme, M6 Group programme director & programme marketing director, added: “M6 International gathers the best of M6 TV channel programming as well as successful flagship programs from M6 Group channels (W9, 6ter, Paris Première et Téva). M6 International now allows francophone and French expatriate access to a diversified selection of high-quality content”.