According to Dataxis latest research, as at 2017, Latin America reached 18.2 million of active paid account subscribed to a Video on Demand OTT service (S-VoD). This means an annual increase of 29.8%. Such volume is equal to 25.2% of the total fixed broadband accesses, which indicates it has more room to growth.
Netflix remains the leader of the market and increased its domain from 59% to 63% accounts. Besides, Netflix grew quicker than the overall market as it jumped 39% for the same period and Brazil represents its main market. Clarovideo, from América Móvil is positioned at the second place with almost 20% of the active paid accounts and Mexico is its main market.
Mexico remains the main market for the segment with 40.5% of the paid accounts, whereas, Brazil is the fastest growing market in Latin America and is at second place with 35.1% of the paying subscribers. Both market exhibits high levels of competition with 20 and 26 competitors respectively representing the presence, and surveillance, of vertical actors.
The evolution of the S-VOD market in Latin America will be one of the topics in the next edition of NexTV Series Argentina, the leading conference organized by Dataxis to be held in Buenos Aires on May 16 and 17.