LaLiga has signed mobile technology company Mondia group as its technology and commercial partner for the creation of LaLiga Xtra, its first-ever subscription-based mobile platform, to offer exclusive sports content.
LaLiga Xtra will initially be made available in the Middle East and North Africa (MENA) region through a partnership with Orange. Users of LaLiga Xtra will be able to choose daily, weekly or monthly subscription packages and will find a multi-language platform rich in exclusive content and experiences for football fans.
Óscar Mayo, LaLiga’s Head of Business, Marketing and International Development, said: “This is an exciting venture between two organisations with an extensive global reach and the desire to build communities of football fans through engaging content and new experiences. We want to entertain fans all week long, not only during the 90 minutes of a match, and we are convinced that LaLiga Xtra will achieve this. Our goal has always been to get closer to fans across the Middle East and Africa to show everything that Spanish football has to offer. We’re excited to continue building these connections by working with Mondia and Orange group.”
Paolo Rizzardini, Chief Commercial Officer at the Mondia group added: “Our partnership with LaLiga is an endorsement of our expertise in creating digital experiences for all. Our ability to create an end-to-end solution including digital payments is the real value Mondia brings together with our experience in operating in many markets across the globe. LaLiga is a premium content partner with a commitment to delivering exceptional experiences to their audiences, and we are thrilled to help make the initiative a reality.”