Kwesé has taken a bold approach to go beyond TV and focus its business towards a digital future. The broadcaster is adopting a multi-platform approach by enabling a huge approach to broadcasting via its mobile platforms. Moving forward, Kwesé will now strengthen its VOD and OTT services via Kwesé iflix and Kwesé Play product offering. These services will soon roll out to each of Kwesé’s markets. They will also continue to maintain its free-to-air business, with Kwesé Free Sports still available across the continent through digital terrestrial transmission.
According to a recent SSA market research, the report forecasts 9.99 million SVOD subscribers across 35 Sub-Saharan Africa countries by 2023, up from 1.56 million at end-2017. Similar projections have been seen within OTT services. “We have seen a noticeable shift in consumer viewing habits over recent years with increased video consumption on mobile phones, and rapid uptake of OTT services across our markets. The statistics and trends we’ve observed suggest that digital is the future of TV, and a digital offering will best suit the African continent in the long term,” explained Joe Hundah, Group President and Chief Executive of Econet Media.
Since its launch in June 2018, Kwesé iflix has gained a market share of over two across 6 countries – Zimbabwe, Ghana, Nigeria, Tanzania, Uganda and Kenya. The launch in Botswana of Kwesé iflix is slated to be in the next few months, increasing our platforms locally to three. The mobile app offers users the region’s most extensive combination of live sport, entertainment and highly acclaimed local African and international series and movies, including first-to-market exclusive programming. As numbers continue to grow each day, Kwesé iflix is well on its way to becoming the number one mobile entertainment app in Africa.
Several months ago, Kwesé launched Kwesé Play in Botswana which offers a seamless video streaming service which is delivered on high speed data networks in particular fibre-to-the-home (FTTH). This product is perfect for consumers with fixed broadband to the home looking for a vast library of general entertainment content for the whole family to enjoy.
The Kwesé Play is currently available from CENE Media, Abaricom, Nashua Connect and BBi as part of their internet packages or as just the device. Users of Kwesé Play can view up to 200 free streaming apps of genres ranging from fitness, news, kids content, sports and cooking.