Jordan’s Progressive Generation Studios launched OTT service in MENA

Jordan’s Progressive Generation Studios, distributor of original content through linear broadcasters, has decided to gather all its original content in one place, by launching PG Kids, a new subscription-based streaming service for children’s content in the MENA region, through Red Bee Media’s Managed OTT Services.

PG Kids will be available on January 1, 2022, for less than $5 per subscription and will have over 100,000 minutes of original content in Arabic and English.

Based on a scientific approach and contemporary children’s psychology, PG kids has been developed to educate and entertain children of all ages. Progressive Generation Studios categorises as “edutainment” aimed at stimulating creative thinking and the development of young minds. All content is protected through Red Bee’s geo-blocking and digital rights management (DRM).

Ahmad Al Masri, Chief Executive Officer of Progressive Generations Studios, commented on the launch saying: “We want to create one of the world’s biggest streaming services for children’s content in both Arabic and English, providing a safe online space for edutainment. Working together with Red Bee, this is now becoming a reality. With more than 15 years of experience and over 100,000 minutes of original content in our portfolio, we are ready to introduce PG Kids to the world. Thanks to Red Bee we quickly have set up a subscription-based service, with broadcast-quality streams and precise personalisation and recommendation functionality, allowing us to offer an excellent user experience for both parents and kids”.

On the other hand, Houssam al Khaled, Head of Sales Operations, Market Area the Middle East at Red Bee, also expressed his excitement on this new partnership saying: “We’re happy that Progressive Generation Studios chose Red Bee as its OTT partner for PG Kids and we look forward to seeing the service grow and evolve. Direct-to-consumer streaming is booming at the moment and with support from our OTT Services content owners and creators all over the world are transforming their business model, reaching larger audiences and monetising their assets in new ways”.

In furtherance, Red Bee Solution supports all content formats, including live, linear, catch-up and on-demand, low latency streaming, as well as a full range of monetisation options (such as ad-funded, subscription, pay-per-view, and vouchers).