Izzi, the Mexican telco owned by Televisa, integrated the Amazon Prime Video service into the menu of its three streaming platforms. From now on, users who have already contracted the OTT, will be able to directly access it from the izzitv, izzitv Smart and izzi go apps.
Following this incorporation, which allows subscribers to enjoy all unified content in one place, the operator once again strengthens its image as a super content aggregator, a structure that is increasingly prevalent among pay TV services in Latin America.
In the last year, Izzi added to its offer the most important OTTs in the market, such as Star +, Disney + and HBO Max; in addition to including promotional packages to publicize their launch in the region. In addition, it already had access to Netflix for its customers who had contracted the service. With the addition of Amazon Prime, subscribers can now enjoy the top five platforms on the market, along with the traditional linear channel grid.