Saudi Telecom multimedia subsidiary Intigral has partnered with ARRIS International to provide cutting-edge products and services for its first digital entertainment offering, Jawwy TV, in Saudi Arabia. The service, which is programmed to debut in the coming weeks, will include world-class entertainment programming as well as exclusive broadcast rights to the Saudi Professional League.

ARRIS’s VIP4302W OTT set-top, with the widely deployed KreaTV® HTML5-based middleware platform, will power the Jawwy TV service. In addition, Intigral plans to also bring the service to Kuwait and Bharain in the coming months as part of the company’s expansion into international markets.

The Jawwy TV launch will also mark an important commercial milestone for Intigral and Saudi Telecom. The project will contribute to the Saudi government’s National Transformation Program 2020, which aims to boost Saudi Arabia’s digital infrastructure, skills and inclusion rate.

Intigral CEO Hamoud Al Rumayan also commented on this partnership, “Intigral’s strategic partnership with ARRIS underpins our vision for a new era in entertainment across Saudi Arabia, the Middle East and beyond. We needed a partner for Jawwy TV that could deliver market-leading OTT set-tops at scale, a world-class customer experience, and the back-end infrastructure and expertise to support both—and ARRIS was the obvious choice. Together, we’re building a new paradigm for entertainment that will guide our international expansion.”

ARRIS President and Managing Director, Steve McCaffery concluded, “Intigral selected ARRIS for our ability to provide the technology, scale and expertise to deliver a world-class entry into the entertainment market. We look forward to building on our long track record of success with Intigral to launch Jawwy TV and create a next-generation entertainment platform to serve its growing base of customers.