The consumption of audiovisual content through the Internet grew 8% in Mexico, compared to the last count of 2019, according to the National Survey of Audiovisual Content Consumption (ENCCA) carried out by the Federal Institute of Telecommunications (IFT) of the country. By the end of 2021, the number of people who access TV and film programs through platforms and online media came to represent 59% of the total audience.
In addition, the report also detailed that 51% of that last group consumes content through paid streaming platforms, whose ranking is led by Netflix (93%), PrimeVideo (26%) and Disney + (20%). However, it also mentioned that if the total spectrum of free and paid applications is considered, YouTube (75%) leads with an advantage over Netflix (44%), which in turn is seconded by Facebook (17%).
On the other hand, the analysis indicated that 75% of those surveyed affirmed that they consume content through the open TV signal, of which 64% mainly watch news segments. Meanwhile, with regard to pay TV subscribers, they also recognized that most of them consume more open TV channels, and only 21% claimed to have acquired premium packages.